The documents.
Seven working documents behind the Café De Piccolo case study, written to you, and the first part of the work on your home.
Your brand, as we read it
What you say about yourselves, what your room says, your mark, your type, your colours and your voice, each with where we read it.
ReadThe canonical facts sheet
One version of your name, address, phone, hours, price band and booking channels, each fact marked confirmed or to confirm with you.
ReadThe site map and what fills it
Eight pages, one for each café, what each holds, what exists today and what we need from you.
ReadThe menu, structured
Your carte as it exists online in two differing versions, the categories, the items with prices as we read them, and how the menu works on your home.
ReadThe review wall
Eleven voices chosen from Tripadvisor, Google, District and Justdial, how we chose them, and what the wall must not do.
ReadThe photography brief
Twelve shots your home needs, in what light, in what format, and what never to use.
ReadLaunch and care
The domain, the launch week that fills every empty website field, what search engines read, and the monthly care that keeps your home current.
Read