Café De Piccolo, a working document
The canonical facts sheet
The answer key that twelve listings do not have. We settle it with you in the first conversation, then publish it on your home and copy it to every listing.
Why this sheet exists
As of 6 October 2026, the twelve platforms that list you disagree on your closing time, phone number, cost for two, cuisine, name spelling and address format. None of them is the source. This sheet is the source, once you have signed off on each line.
Who you are
Confirmed: as your Instagram name has it, with the accent and the mark. Justdial, EazyDiner and magicpin drop the accent.
Confirmed: Google, Tripadvisor, Zomato and District agree. Justdial and Apple Maps shorten it differently.
Confirmed: Google Maps place card.
Confirm with you: Swiggy Dineout’s page data carries 87915 80728 and Shoutlo 90412 34440. Which lines are live, and which one is for bookings?
Confirm with you: your home needs one address that is read.
Confirmed: 9,768 followers on 7 October 2026. The account is shared with Dehradun; the bio link opens a Dehradun map pin.
Confirmed: the only page is Dehradun’s, and its website field is a dead business.site link.
When, how much, how
Confirm with you: Google, Tripadvisor, Swiggy, EazyDiner, magicpin and Justdial say 10:30 pm; Zomato, District and Apple Maps say 10:00 pm; Shoutlo says 11:00 pm.
Confirm with you: listings range from ₹1,000 to ₹2,600; Google’s crowd figure is ₹400 to ₹1,600 a person. Your home states one honest band.
Confirm with you: the listings range from “Italian, Pizza” to “Chinese, North Indian”.
Confirm with you: Zomato’s ordering is live with no delivery ratings, Google says dine-in and takeaway only, Swiggy has no delivery listing.
Confirmed: the Google panel’s Reserve button lists all four.
Confirmed: Zomato and District list the private room; EazyDiner’s FAQ lists no alcohol and no live music.
Confirm with you: EazyDiner’s facilities say valet parking and its FAQ says no parking facility. Swiggy’s address says “near car parking east”.
On the record
Confirmed: Shoutlo’s opening piece, 27 April 2023.
Confirmed: trademark filed August 2017, first listings and reviews 2017 to 2018. Your Dehradun site’s “since 2020” conflicts with every earlier record.
Confirm with you: as public registry listings show it. Which entity runs the Chandigarh outlet, for the footer and the invoices?
Confirm with you: as printed on Zomato’s ordering page.
Confirm with you: the .com was registered in April 2025 and is parked; the .co.in in July 2026 and shows a Squarespace placeholder. Who holds them?
Dehradun, as far as we have read
The Chandigarh facts above were read listing by listing. Dehradun’s were read in passing, from your site and from search results, on 6 and 7 October 2026. Before its page is written, every Dehradun listing gets the same reading.
Read in passing: your site, the trademark record and Tripadvisor agree. The pin code reads 248001 on the registry and 248009 on Danke’s listing.
Read in passing: your site and magicpin. Three hours earlier than Chandigarh opens.
Read in passing: your site says ₹800 to 850, magicpin ₹800, and Garhwal Post in December 2025 ₹3,000 plus GST. Three answers, like Chandigarh.
Confirm with you: which number answers for Dehradun, so the Dehradun page and its listings carry one.
Read in passing: search snippets on 6 October 2026, to be re-read on the page.
Confirmed: your 2025 site, on the agency’s subdomain. The Dehradun Google listing points instead at a business.site address that is dead.
Confirmed: named in your Instagram bio as from the house of Piccolo. Whether they belong on the story page is yours to say.
To settle in the first conversation
- Your closing time. Half the web is wrong by thirty minutes every night.
- The one phone number for bookings, and whether the Swiggy number is a mistake.
- The price band you are happy to state.
- Parking, in one sentence.
- Who registered the two domains, and whether a site is already being built on the .co.in. The ninety days start once your home has an address.
Where the facts go once settled
- Your home’s facts block, and its structured data for search engines.
- Google Business Profile: hours, phone, website, menu link.
- Tripadvisor (claimed listing): the Website button.
- Justdial: “Add Website”, hours, address.
- Apple Maps: website, hours.
- Instagram: the bio link, which today opens Dehradun.
- Zomato, District, Swiggy Dineout, EazyDiner, magicpin: hours, phone, cost for two, cuisine tags. None of them has a website field, which is why your home links to them.
Read on 6 and 7 October 2026 (2026-10-07) from Instagram, the menu card on Zomato, Zomato’s ordering page, Zomato’s photographs, Tripadvisor, Google Maps, District, Justdial and the Dehradun website. Part of the Café De Piccolo case study.